The third dimension of Customer Satisfaction.

A new dimension to assess the strength of the relationship with your customers: the fascination generated by the brand.

Probe! sums up the three dimensions in a single indicator:

– Satisfaction
– Loyalty
– Affection for the brand

to assess the strength of the relationship with your customers.

Thanks to the third dimension, this indicator can anticipate and understand all those signs of affection and disaffection that classical CS fail to notice.

In addition to the indicator, reading the evaluation results allows to assess the quality of the relationship and to identify the assets to consider in order to strengthen such relationship.