Fieldwork & Logistics

QUANTITATIVE SURVEY
QUANTITATIVE SURVEY
CATI – CAWI – CAPI – CAMI A network of 500 interviewers all around Italy

QUALITATIVE SURVEY

QUALITATIVE SURVEY

– Online Community
– Etnographic
– In-depth interviews
– Focus groups
– Online Focus groups

FACILITIES

FACILITIES
Venues in the most important Italian cities, equipped with standard or special appliances (stove, washing machine, fridge, etc.)

LOGISTICS

LOGISTICS
Moving, shipping and collecting of products, even at controlled temperature

PREPARATION OF PRODUCTS

PREPARATION OF PRODUCTS

– Purchase
– Re-pack
– Blinding
– Labelling

TECHNOLOGY EQUIPMENT

TECHNOLOGY EQUIPMENT

– Innovative technology tools for the survey
– Proprietary qualitative platform

PROGRAMMING

PROGRAMMING

– CATI, CAWI, CAPI, CAMI Questionnaire programming
– Personalized Web Services (Landing page, etc.)

DATA ANALYSIS

DATA ANALYSIS

– Cross tabulation
– Advanced Analysis (Cluster, multi-varied, factor, etc.)
– Use of main statistics software
– Summary reports

RESOURCES

RESOURCES

– Interviewers and moderators network
– Panels of specialist respondents for every business area
– Panels DOCTORS and PATIENTS

Probe! - Inspiring Marketing Research

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